Next Generation Customer Journey Analysis
Technical analysis of the customer journey has become a standard feature for digital marketing agencies. In order to optimise advertising campaigns and budgets efficiently tracking the customer’s journey is a key requirement which means accompanying the user when he or she seeks information, compares products and ultimately takes the decision to purchase a product and buys it.
However, online customer journey analysis has its limitations when used alone:
In order to overcome these limitations, QUISMA uses proven sales modelling methods taken from classical media planning. On this website you can find out how it works, which methods are used and how you can spend your budget more efficiently using valid, comprehensive data.
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